So, why do emails get blocked or filtered?Īs you probably guess the main reason why the emails are filtered is spammy looking content. After you understand why ISPs block some emails and how to avoid the problems, you will be able to improve your email deliverability and increase your email open rate. Whatever the cause of the email blocking is, you can take it under your control and adjust your email program to overcome the ISP email blocking challenges in your future campaigns. It often happens that legitimate emails are being blocked or moved to the Junk folder by ISPs.
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